I know what women mean when they say “I’m just looking.” I say it too! We as women wear so many hats today that trying to keep up with a current wardrobe to match our lifestyle is not always easy. That’s when we find ourself browsing…looking for something that pops out at us (or looks good on the mannequin). However, that’s not how it works…that’s just how you overspend. You have to know what you need before you buy it. Sounds easier said than done — I know.
Running my own retail business gave me the experience of a lifetime. I have worked every day with women across the globe — in every size, shape, and stage of life. I spent the past decade just listening. I would study shopping habits, to see first-hand what women enjoy to purchase and then interpreted what women actually needed. In many cases, they were shopping for the wrong items and I believe, is why so many women are left saying, “I have nothing to wear”.
It’s not that women are without clothing; it’s just that we sometimes lack the correct key pieces in our closet to match our expectations of how we would like to look for a particular occasion.
Often times we will make the same purchasing mistakes time and time again. Women need to understand their best options when it comes to brands, fit, proportion, fabrication, and flattering silhouettes. It’s all about product knowledge…and that’s where I come in.